Joel Gracia

Campaign Rollouts

Designing campaign assets that work across digital, social, print and out-of-home, without losing the core visual idea.

Digital ads Social assets Out-of-home Print Campaign systems Marketing assets

Brand Systems

Creating visual foundations that make a brand feel consistent, recognisable and easy to apply across different touchpoints.

Identity systems Brand assets Art direction Visual guidelines Look and feel Brand consistency

Web Design UX/UI

Designing clean websites, landing pages and digital interfaces with strong visual hierarchy, intuitive user flows and responsive layouts.

Web design UX/UI Landing pages Digital interfaces Responsive layouts Visual hierarchy User flows

Content Production

Producing and editing photo, video and social content that helps brands communicate with quality and consistency.

Photography Video Editing Motion Social content Visual storytelling
I use AI to explore more creative directions faster.
I spot what feels fake or off-brand.
My eye refines every output.
The result is BOLD and ready for real brands.

Nature’s Way

Digital campaigns and web assets for Nature’s Way, spanning web banners, landing pages, social ads and display formats across multiple supplement ranges.

Digital Campaigns Web Design Social Ads Display Ads AI Imagery Retouching

Citizen

Campaign assets for Citizen Attesa, designed and adapted across posters, banners and out-of-home placements, with retouching to keep the visual system consistent, refined and premium.

Campaign Poster Design Banner Design Retouching OOH Print

Dairy NSW

Documentary-style campaign content for Dairy NSW, combining video production, editing and photography to support brand storytelling across social and digital channels.

Video & Photo Production Social Media Campaign Content Interviews

Timezone

Creative campaign content for Timezone, built around playful social-led promotions, paid digital campaigns and video assets with on-set production support.

Creative Campaigns Video Content Social Media Paid Ads

FatBlaster

Web redesign and digital assets for FatBlaster, developed across website pages, product tiles and web-first visuals. The work combined Figma-led design, AI-assisted product imagery, creative compositions and retouching to create a bold, conversion-focused experience across the brand.

E-commerce Design Website Redesign Product Tiles AI Imagery Retouching Digital Design

The tools behind the work

Infinity Blue

Print-led campaign assets for Infinity Blue, combining photography, retouching and layout design across posters, catalogues, promotional materials and web touchpoints.

Print Photography Retouching Catalogues Posters Web Assets

Skin Doctors

The work focused on moving beyond standard product-and-ingredient imagery, using careful art direction, retouching and polished composition to create distinctive assets with a more elevated skincare feel.

Creative Assets Product Compositions Web Assets Art Direction Retouching

PharmaCare

Corporate website redesign and visual content for PharmaCare, developed across web pages, company communications and photography-led assets. The work combined Figma-based design, corporate photography and event coverage to create a more polished, consistent and professional digital presence.

Website Redesign Corporate Photography Event Photography Digital Design Brand Communications

Bioglan

Digital campaign assets for Bioglan, created across Facebook ads, social placements and web-ready formats. The work combined product photography, AI-assisted imagery and creative product compositions across multiple health and wellness ranges.

Campaign Design Social Ads Product Photography AI Imagery Web Assets

Mongrel Boots

Campaign and web assets for Mongrel Boots, spanning landing pages, product launches, digital advertising and out-of-home print applications across the brand.

Landing Pages Web Assets Digital Ads OOH Print Retouching

Beyond the work

Behind the work
Barcelona → Sydney

From Barcelona

I grew up in Barcelona and now call Sydney home. I like bringing a bit of Mediterranean warmth, curiosity and a different way of looking at things.

a bit of my story

Design eye

Around the table

Board games, good food and time with people are my favourite way to slow down, think differently and reconnect away from screens.

outside the screen

Visual systems

Keeping moments

I like taking photos because it helps me slow down, notice the little things and keep memories from ordinary days.

small memories

Photography
After work

Pickleball lately

Most weeks I try to play pickleball after work. It gets me moving, clears my head and usually ends with a good laugh.

after hours

Drag me
Joel Gracia
Sydney --:--
Joel Gracia portrait
Social Content Web Design Campaigns AI Specialist

I’m a Spanish creative based in Sydney, working across campaigns, websites and visual content with a clean eye, a practical mindset and strong attention to detail.

View my work ↓
joel gracia

If you made it this far,
let’s talk.

Say hello → LinkedIn